Today Godaddy released their aftermarket sales for June, it showed vaninsurance.co.uk sold for $106,769 and vaninsurance.com for $100,000 . This is probably the first time have noticed a .co.uk sell for higher than .com . This could have reasons such as .co.uk had a less motivated seller and he/she was in a better situation to assess the Van Insurance market . Also here in the US, we don't hear much of Van Insurance but its possibly a bigger deal in the UK. So once again, pricing and valuation of such cctlds (country code extensions) like .co.uk, .in / .co.in or .de and others are going to on a case by case basis. Typical cctlds valuation can range from 5%-25% of .com, but this again a very rough estimate as this sale shows. #domains #domainnames #india #.co.uk #websites #business #branding #marketing #ecommerce #atmanirbarta #inc42 #startup #.in #.co.in

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 Domain Sale Update (.in /.co.in) - This week Rehab.in sale for $17000 was announced, the buyer is a US based Rehab marketing company. Rehab / Rehabilitation is a huge market in India and this current sale and past sales of Rehabs.in and Rehabs.co.in show buyers are competing for Keyword Domains in this category. Not unusual for such development in the domain name business and notably these domains were bought by 2 US based Rehab marketing businesses. Rehab.co.in is owned by an Indian entity which runs a rehabilitation clinic. It is very clear that companies are looking to acquire 1 word domains that are relevant to the category - Rehab , Rehabs, Rehabilitation etc. Many will opt for 2 word or 3 word domains in .in / .co.in , if they are not able to afford the prices for 1 word domains. Such price wars or competition for 1 word or 2 word domains (.in and .co.in) have occurred in other categories - insurance, liquor , tyre for example. This trend is expected to rise as India moves dramatically to digital first and ecommerce becomes even bigger than the current levels.#india #ecommerce #domainnames #domains #domain #domainname #website #webdevelopment #branding #marketing #online #digital #webdeveloper

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https://www.youtube.com/watch?v=GC7MTktVkVI

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  India Focus: Why do Google and Amazon have websites that use .co.in and .in domain names? Well they want to offer dedicated and focused services and products for India. So when you visit Google.co.in, you know everything that you will find is specially for India, not US not UK, same goes for Amazon.in. When you visit Amazon.com , all the products are catered to the US market. These large companies understand India is going to be a huge market and its better to offer their products on India specific websites using India specific TLD’s (or domains). .IN and CO.IN are being used by large and small companies and have millions of daily website visitors from India, so using those domain extensions for your India website, just makes business sense. We have a tendency to be over creative, in this case its best to see the solution that is right in front, keep it simple and go with the obvious. Competition: Online competition can come from anywhere, everyday new businesses are created and it is getting easier to compete with established players online. Remember, all of your existing competitors and new ones, are going to be online and imagine how you are going to attract traffic to your website and retain customers. How will customers find you? is a standard question. As a business you must use all tools possible and Category Killer domain names are routinely used by large and mid-size corporations for lead generation and as a defensive strategy against competitors. Let’s say you own domains like Shoes.in or Shoes.co.in, now you own the whole category in the minds of your customers, sounds great on radio, looks great on print and TV ads and easy to recollect. If you are mid-size company, this is a great way to get a “Seat at the Table” among the bigger companies.  Marketing/Advertising Lifetime Cost: Commercial keywords like Shoes, Games, College, Cars etc or Acronyms will continue to rise in value over the next 20 yrs and more. Investing in such domain names you will need to consider the value over time, compare the cost of advertising over time, compare the inherent advantages of owning such domain names. If you are spending crores of rupees advertising your website and if your domain name is average, you can multiply the impact of advertising by upgrading the quality of your domain name. Intellectual Property / Trademarks: Another key aspect is the IP angle for domain names and like trademarks, corporations are looking to protect their products and services using domain names. Most corporations globally own 1000’s of domain names in their portfolio, that are related to their business, so owning multiple domains and multiple patents are very common. The strategy offers both advantages in owning the rights and for defensive purposes, so competitors wouldn’t encroach on such products. Real Estate: Domain names are quite similar to real estate, in the sense that they are like of piece land and location matters. You need a domain name to build a website and pricing of domains are directly related to their commercial value. Just like many premium real estate properties in India are much more valuable than average properties in the US, the same goes when comparing .IN/.CO.IN vs .COM . Not all .com are more valuable than the Indian TLD’s. Indian market is growing and possibly be the 4th or 3rd largest economy in the next 10 years, so its not unrealistic to expect domain name valuations (.IN and CO.IN) to rise along with that. CCTLDS: .DE,.CO.UK, .CA , .COM.AU are probably the best cctlds to compare to .IN/.CO.IN because of English usage in those markets. Many five figure and six figure transactions have taken place in those markets. These markets understand the value of their local TLD’s , since .COM primarily represents the US market and tailoring your products locally means , utilizing local extensions. In short: -      Domain Names = Marketing + Real Estate+ Intellectual Property . Your team has to understand all 3 aspects atleast, when acquiring domain names. Don’t just rely on your IT department, get a cross functional team -      Category Killer keywords + Acronyms + Numbers could all be used in your domain name strategy -      As a business, if you are looking to acquire your brand name or generic keywords, I would recommend acquiring the .com as well, but considering most premium .com’s are already being used or priced several multiples higher than cctlds, it will depend on case by case basis and your budget -      Waiting to acquire domain names doesn’t mean you will pay less, there are many history lessons from .com , where negotiations started at $10K and ended around $500K after 10 years, due to delays by the buyer (early 2000’s) -      Business can’t just depend on social media alone, you need a website which will be the focal point for your customers -      Category killer domains – there are only handful of them for each category, so identify them early and acquire them -      Getting domain name advise from web developers is like getting land advise from builders, they make money building your site and could care less or understand all the nuances of a great domain name for your business. Find experienced domain name consultants for India, who can guide you through the options. -      Indian domain name industry is beginning to gain momentum and wouldn’t be surprised if India dictates the domain industry narrative in the next 2 decades. Demographics + Market Size + Internet Savvy + Growth + English Usage , makes for an interesting combination. -      If you think in the last 20 years India has seen huge economic progress, the next 20 will be dominated by millions of business going online and the growth will be as dramatic or more.   

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 https://www.namepros.com/threads/developed-in-co-in-showcase.510301/

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 https://www.youtube.com/embed/videoseries?list=PLxel5pDx1t8bq47TIMcoDwTDAdFqSpy-A

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 Domain name strategy for the most part is not just about using 1 domain name but using multiple domain names to market your product/s and to protect your intellectual property. Marketing : Businesses typically using multiple domain names for their numerous product lines for lead generation and branding purposes. They could also using multiple cctlds (country code domains) to target various geographical regions for their product. The business case for using multiple domain names has been established by numerous large corporations and institutions. Real Estate : Domain names are like a plot of land, you have the freedom to build anything o n the property. Just as in real estate, the location of the property and in this case the quality of the domain name is more important than the actual website created. Without a great location, your business may never take off. So in domain names, there are Generic keyword category killers for each niche and there are Acronyms that needs to be used as primary domain name or as auxiliary domains that enhance your business. Intellectual Property : When corporations invent and protect their inventions, they usually don't stop with 1 patent, there are typically numerous supporting patents that shore up your primary invention. In a similar manner, several niche keyword domains are used to shore up your primary product/service website domain, again setting up a case for using multiple domain names. For domain name consulting - .com , .in, .co.in (India) , get in touch at http://www.sastha.com

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 India Focus: Why do Google and Amazon have websites that use .co.in and .in domain names? Well they want to offer dedicated and focused services and products for India. So when you visit Google.co.in, you know everything that you will find is specially for India, not US not UK, same goes for Amazon.in. When you visit Amazon.com , all the products are catered to the US market. These large companies understand India is going to be a huge market and its better to offer their products on India specific websites using India specific TLD’s (or domains). .IN and CO.IN are being used by large and small companies and have millions of daily website visitors from India, so using those domain extensions for your India website, just makes business sense. We have a tendency to be over creative, in this case its best to see the solution that is right in front, keep it simple and go with the obvious. Competition: Online competition can come from anywhere, everyday new businesses are created and it is getting easier to compete with established players online. Remember, all of your existing competitors and new ones, are going to be online and imagine how you are going to attract traffic to your website and retain customers. How will customers find you? is a standard question. As a business you must use all tools possible and Category Killer domain names are routinely used by large and mid-size corporations for lead generation and as a defensive strategy against competitors. Let’s say you own domains like Shoes.in or Shoes.co.in, now you own the whole category in the minds of your customers, sounds great on radio, looks great on print and TV ads and easy to recollect. If you are mid-size company, this is a great way to get a “Seat at the Table” among the bigger companies.  Marketing/Advertising Lifetime Cost: Commercial keywords like Shoes, Games, College, Cars etc or Acronyms will continue to rise in value over the next 20 yrs and more. Investing in such domain names you will need to consider the value over time, compare the cost of advertising over time, compare the inherent advantages of owning such domain names. If you are spending crores of rupees advertising your website and if your domain name is average, you can multiply the impact of advertising by upgrading the quality of your domain name. Intellectual Property / Trademarks: Another key aspect is the IP angle for domain names and like trademarks, corporations are looking to protect their products and services using domain names. Most corporations globally own 1000’s of domain names in their portfolio, that are related to their business, so owning multiple domains and multiple patents are very common. The strategy offers both advantages in owning the rights and for defensive purposes, so competitors wouldn’t encroach on such products. Real Estate: Domain names are quite similar to real estate, in the sense that they are like of piece land and location matters. You need a domain name to build a website and pricing of domains are directly related to their commercial value. Just like many premium real estate properties in India are much more valuable than average properties in the US, the same goes when comparing .IN/.CO.IN vs .COM . Not all .com are more valuable than the Indian TLD’s. Indian market is growing and possibly be the 4th or 3rd largest economy in the next 10 years, so its not unrealistic to expect domain name valuations (.IN and CO.IN) to rise along with that. CCTLDS: .DE,.CO.UK, .CA , .COM.AU are probably the best cctlds to compare to .IN/.CO.IN because of English usage in those markets. Many five figure and six figure transactions have taken place in those markets. These markets understand the value of their local TLD’s , since .COM primarily represents the US market and tailoring your products locally means , utilizing local extensions. In short: -      Domain Names = Marketing + Real Estate+ Intellectual Property . Your team has to understand all 3 aspects atleast, when acquiring domain names. Don’t just rely on your IT department, get a cross functional team -      Category Killer keywords + Acronyms + Numbers could all be used in your domain name strategy -      As a business, if you are looking to acquire your brand name or generic keywords, I would recommend acquiring the .com as well, but considering most premium .com’s are already being used or priced several multiples higher than cctlds, it will depend on case by case basis and your budget -      Waiting to acquire domain names doesn’t mean you will pay less, there are many history lessons from .com , where negotiations started at $10K and ended around $500K after 10 years, due to delays by the buyer (early 2000’s) -      Business can’t just depend on social media alone, you need a website which will be the focal point for your customers -      Category killer domains – there are only handful of them for each category, so identify them early and acquire them -      Getting domain name advise from web developers is like getting land advise from builders, they make money building your site and could care less or understand all the nuances of a great domain name for your business. Find experienced domain name consultants for India, who can guide you through the options. -      Indian domain name industry is beginning to gain momentum and wouldn’t be surprised if India dictates the domain industry narrative in the next 2 decades. Demographics + Market Size + Internet Savvy + Growth + English Usage , makes for an interesting combination. -      If you think in the last 20 years India has seen huge economic progress, the next 20 will be dominated by millions of business going online and the growth will be as dramatic or more. 

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 If you are starting from scratch and want to understand how to go about, step by step and get into domain investments or acquire domains for your business, here are some of my suggestions: Where to register : You can check out many accredited .IN registrars, see a list on http://www.Registry.in . Godaddy, Dynadot are some of the preferred US based registrars. There are no residency requirements for registering .IN or .CO.IN domains. Prices are typically under $8 per year of registration How to pick domain names: I prefer domain names that have commercial value in India, domains that pertain to products and services and are of high value. Domains that are not a TM violation (check to make sure there are no obvious trademarks), generic keywords are a great option in this case. To find popular search keywords or valuable domains use a combination of these tools 1) Google search/Google trends - Use both of these tools to see how popular your Keyword or Acronym are. Use Google.co.in specifically for India to check popularity 2) Namebio.com - Search for historical prices for domain name sales, very useful tool 3) Domainscope.com - Tool that provides you data on recent registrations (.com only). Although this is .com only, it gives you a great insight into Keyword popularity 4) Google Adwords - This is the largest online advertising platform and popularity of keywords here directly impacts the bids on the keywords. As competition for the keywords increase, so will the bids for Adwords 5) Amazon.com - For product words, this is a good tool to check the popularity of a product 6) Sedo.com and Uniregistry.com - Platform where .IN and .CO.IN domains are listed for sale. Popular .IN/.CO.IN and Domain related forums - http://www.INFORUM.in , http://www.NamePros.com , http://www.DNJournal.com , http://www.OUR.in , http://www.DomainMarket.in Check out historical .IN and .CO.IN sales prices on http://www.NameBio.com Note: Large global corporations typically own 1000's of domain names in their portfolio. For every product category they have numerous domain names to market the product. Check out DNProperty.com for .com / .net and .in/.co.in domains that are currently available to purchase. Many of our .in /.co.in are not listed and available through private enquiries. Some videos /interviews related to .IN 

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 https://www.slideshare.net/NicheJobs/my-recent-trip-to-india-in-usage  Was in India last few weeks and as a true domainer/developer, ended up shooting pictures of .IN usage. This has been an interesting journey since 2005 when .IN was introduced to the public. The growth has been organic (to say the least) but my recent visit showed a substantial change from just a year ago. I was able to capture some newspaper ads and roadside banners in Chennai and Kochi . Summary: - .IN banners are easily spotted this time around in both cities - Everyday newspaper ads with .in and somedays .in dominated the big banners - .in had much better looking domains than .com - An estimate would be 60:40 in favor of .in today, a few years ago it was 80:20 .com . Its headed to 80:20 .in very soon in my opinion - English language keywords and acronyms are quite popular. - Car companies and real estate business are biggest advertisers - Some of India's largest companies continue to use .co.in and advertise them regularly - There is also a need for .org.in for non profits - Government and universities regularly advertise gov.in and ac.in websites - The eyeballs that .in domains receive today are probably already huge considering India's population. More companies moving online and ecommerce picking up. The future of .in is clearly on an upward trend with bigger money flowing in. The next decade this is going to be the story. Check out the attached powerpoint to view all the ads I captured. There is nothing like Real Usage and Real Need in the Market for domains and that is the story my friends. Note: I have been investor in .com since 1998 and .in/.co.in since 2005 .

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 Domain Names = Real Estate You might have seen this comparison quite a bit and there are a lot of similarities between Domain Names and Land (Real Estate). Without a piece of land, you can't build a home, hotel or any other physical building, similarly without a Domain Name , you can't have a home or a website online. With Real Estate (land), there are premium real estate like lake front, ocean front, downtown - locations which draw traffic or great visibility. Domain Names also range in their valuations depending on whether they are premium or not , premium domains are generally 1 word generic keywords describing a product or service (similar to Cars, Hotels, Loans etc). There are pricing variations depending on Domain Names being generic keywords or short acronyms or numbers, also whether they end in .com or a country code like .in /.co.in (India) , .co.uk (UK), .de (Germany) Domain Names = Patents /IP In Patenting, corporations usually don't just have one patent, they usually have a core patent (around their core product/service) and have multiple patents around the core topic. As a Domain Name strategy companies (especially the larger ones) have Domain Names that describe their core products and generally have multiple variations of the Domain Name as well. Hence , fortune 1000 companies usually have hundreds or thousands of Domain Names in their portfolio That was a quick summary of why Domain Names are an essential part of today's corporate strategy.

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 India Domain Names News (.IN / .CO.IN) : Two companies this week were busy, (Simon.co.in bought Simon.in) and (Myfitness.co.in bought Myfitness.in ) . India introduced .co.in extension in 2003 when many businesses registered them and in 2005 they rolled out the .in extension to the public. What that caused is many businesses are operating on .co.in while others on .in . Smart and savvy business are figuring out that they need to own both versions .in and .co.in , both get traffic in India and there could be brand confusion in the marketplace if two different businesses own the two versions.Several companies have continued to use .co.in since they started, this could be primarily because it reflects they are a "Company of India" and that might be important to them. .IN users believe that shorter is better and it looks better in advertising etc. Ultimately its about market perception and usage trends that will dictate the future. But for most business, its not about .in or .co.in , it makes sense to acquire both - or lose traffic , create brand confusion and intellectual property issues. #domainnames #domains #india #ecommerce #branding #marketing #advertising #seo #online #website

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 Domain Name News (.IN / .CO.IN) - A great domain name will attract customers a whole lot better than an average domain. Example : Doctors.co.in is a website that caters as a directory for Doctors in India. Why is it powerful ? Well its obvious what the website stands for and people in India trust a domain extension like .co.in , its that simple. #domainnames #domains #domainname #website #ecommerce #india #branding #marketing #online #seo Easy to remember, easy to spread by word of mouth and credibility. People routinely search for doctors and also type-in in the brower without searching - you get traffic organically. They have over 700,000 likes on facebook as well.https://lnkd.in/e_5g6za

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 A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy.  Here are some of them: Bajaj - a large corporate name in India with many brands  Allabouthair.in Raymond - a household brand in clothing Tailoryourstyle.co.in AllOut - another household brand  FightDengueforyourfamily.in  Oral-B (P&G Company)  ElectricToothBrush.co.in If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.

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 Domain Names (.IN / .CO.IN) India - https://lnkd.in/eb2ki7c. Athleisure category in apparel is the fastest growing in India and globally. Its an $8 billion dollar segment in India and growing. As an Athleisure brand in India, you are likely competing with other major brands and upcoming startups in the space. How does a Domain Name strategy fit in here, think about Generic keyword domains Athleisure.in and Athleisure.co.in as a great addition to your overall digital strategy. Want to discuss these domain options and related strategy , get in touch. #athleisure #activewear #sportswear #adidas #puma #nike #lululemon #asics #fashion #apparel #india #marketing #digital #online #website #domains #domainnames #branding

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