A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy. Here are some of them: Bajaj - a large corporate name in India with many brands Allabouthair.in Raymond - a household brand in clothing Tailoryourstyle.co.in AllOut - another household brand FightDengueforyourfamily.in Oral-B (P&G Company) ElectricToothBrush.co.in If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.
Posted on: 24 September 2020 | 10:37 am
Domain Names (.IN / .CO.IN) India - https://lnkd.in/eb2ki7c. Athleisure category in apparel is the fastest growing in India and globally. Its an $8 billion dollar segment in India and growing. As an Athleisure brand in India, you are likely competing with other major brands and upcoming startups in the space. How does a Domain Name strategy fit in here, think about Generic keyword domains Athleisure.in and Athleisure.co.in as a great addition to your overall digital strategy. Want to discuss these domain options and related strategy , get in touch. #athleisure #activewear #sportswear #adidas #puma #nike #lululemon #asics #fashion #apparel #india #marketing #digital #online #website #domains #domainnames #branding
Posted on: 24 September 2020 | 10:33 am